For Makarand Narkar and Sonal Vasave—the cofounders of Mumbai-based cosmicpunk design studio Boomranng Studio that works in illustration and animation—all art presents the synthesizing of cultural mythology from our past and the future we hope to see. “Art is a collection of cultural and traditional influences, albeit framed in a more modern context,” Narkar and Vasave say. “We like to approach our art as a way of preserving those traditions and influences because that is what storytelling is all about: passing down lore from generation to generation.” Both from the suburbs of Mumbai, the two met and instantly clicked while studying at the Sir Jamsetjee Jeejebhoy School of Art at the University of Mumbai. Upon graduating, both worked in advertising before deciding upon letting their true passion for illustration guide their careers. Now, as Boomranng Studio, the pair have worked with clients like Coca-Cola, Netflix, Nike, Pepsi and Spotify, employing their vivid color palettes and deepening their artistic purpose through a retrofuturistic aesthetic. “Retrofuturism, in the simplest of terms, is the visions of the future we had yesterday,” say Vasave and Narkar. “To us, retrofuturism is a means of escape, a way of juxtaposing our traditions and values and hopes of the past with the aspirational nature of the future. Our philosophy’s soul is hope. Every artwork we create sets out to convey that everything is possible if put our hearts into it.”
This Warsaw-based designer creates new relationships between forms and functions in his work.