“A famed sweet shop in Mumbai, Bombay Sweet Shop re-creates traditional Indian desserts with modern ingredients, flavors and techniques. To promote the launch of a new dessert, Bombay Sweet Shop commissioned us to create an animated video. Our animation conveys the absolute joy of eating dessert, the mania of sweets in Indian culture and how the product is guaranteed to evoke the same. With pops of spirited colors and characters dancing while enjoying their share of sweets to a peppy tune, the video visualizes the product’s various ingredients in a way that resonates with the emotional gratification the product offers.”