“Netflix and headphones manufacturer boAt recently collaborated to launch Netflix’s first branded audio products worldwide. We designed the overall packaging of these products along with a promotional animation video and lent our assistance with print ads. Our approach was to bring the product of the everyday environment of its user, synthesizing the different use cases of the audio products with the everyday hustle and bustle of life in the country. We played on how the product seamlessly becomes a part of the daily experience in versatile ways while drawing out the products’ salient features. The campaign fuses traditional everyday spaces with the modernity of technology.”