“In an extension of our Nike By You project, we collaborated with Nike to create customizable designs for its new Airmax shoe. We wanted to portray the shoes as a symbol of the endless possibilities that we can create. We could encapsulate our artwork in a line: ‘Future is an adventure—yours for the taking.’ To that extent, our artwork juxtaposes an imagined technology of tomorrow with the ethos of today’s world. The color palette, in line with our other campaign, remains vibrant and maximalist to convey the vibrancy and power of dreams.”
