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rozi.design

Colorful and versatile, the work of New York–based multidisciplinary designer Rozi Zhu reflects her insatiable curiosity to explore and experience all kinds of new media. “I think the main characteristic of my work is flexibility because I have a diverse skill set—graphic design, creative coding and physical computation, among others,” she says. “My guiding philosophy is to always embrace fun and experimentation by trying out new innovative approaches.” Having graduated from the Parsons School of Design in New York in 2021, Zhu has worked at creative agencies like BUCK, Dazzle Studio and TheGreenEyl and for clients such as Adobe, Dior, Google and Meta, but she specifically credits her internship at Dazzle Studio with designer Zipeng Zhu as helping her understand how and why designers develop their own style.  “The essence of design is just like choice-making, and the core of choice-making is rooted in yourself: your personality, cultural background and life experience,” she explains. “As there are no two identical individuals in the world, there can never be two identical designers. To find your own style, you must discover yourself first.”

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