Responses by blok design.

Background: Based out of Singapore, Hess Academy is a beacon of inspiration, guiding young minds towards the uncharted territories of their potential. Rooted in a spirit of curiosity, Hess is much more than a tutoring academy; it’s an open invitation dedicated to sparking a lifelong love of learning. We designed an identity that reflects its dynamic impetus, exciting students, parents and instructors alike.

Design thinking: This project needed to express a palpable energy—rich, vibrant and always in motion. It celebrates Hess Academy’s progressive spirit. From the bright colors to the expansive and evolving visual language, the visual language mirrors the brand’s passion for lively discovery and exploration through education.

Challenges: Creating an identity that was as appealing to children as to their parents and future educators. We balanced a playful, joyful quality with forms, shapes and structure to craft a harmonious yet vibrant language.

Favorite details: It is always rewarding to work on a design founded in modularity. This aspect of the system opened us to many possibilities and a multiplicity of forms—and the movement they inspire.

Specific project demands: We had a tight deadline on this project; Hess Academy was launching a few weeks after we presented the identity. Given the distance between Toronto and Singapore, we could not experience the physical space either. However, these constraints became possibilities to explore a system of design and signage that would work within a grid no matter the space.

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