"A Zurich-based not-for-profit that connects health-care patients with art came to us in search of a name and ID that captured its essence. The name came first: 'Art-tonic' says it all. But how to visualize the precision of those words? We divided their binary structure into two simple but evocative images that act on several levels: the capital A is a care-giver holding the 'hand' of a smaller plus sign, at once denoting positive value and the universal symbol of care, a red cross."
