John Moon/
Mickey Pangilinan, COLLINS:, designers
Ty Harper, The Martin Agency, art director
Brian Collins, The Martin Agency/
Mike Hughes, COLLINS:/
Raymond McKinney/
Sean Riley, creative directors
Chester Jenkins, Village, typographer
The Martin Agency, ad agency
COLLINS:, design firm
The Alliance for Climate Protection, client
Mission: To make an idea as complex and potentially intimidating as stopping global climate change feel personal and achievable. Since the audience is everyone, we flipped the 'm' in the word 'ME' to make a bigger, more inclusive idea—'WE.' The logo states exactly who owns the responsibility for solving the problem: all of us.
