Michael Allen/
Tosh Brown/
Jeremy Dimmock/
Christine Ricks, designers
Luigi Focanti, lead designer
Brent Watts, design director
Randy Nellis, MGM Consumer Products, creative director
Roger Loveless, illustrator
Celeste Rockwood-Jones, contributing artist
Jon Deal, production
Mimi Vigh, project manager
Kate Harding, MGM Consumer Products, project director
Axiom Design Collaborative, design firm
MGM Consumer Products, client
This quirky, expansive style guide was designed to assist vendors in the creation of merchandise for MGM's The Pink Panther, and contains five style programs geared at different age groups. Putting a fresh spin on Panther's retro charm, the programs incorporate art from the original cartoons and feature a playful 'cat and mouse' theme. Cleverly, the guide itself demonstrates the way branding elements should come together, inspiring everyone to Think Pink.
