House of Imagination 2:17 "When Sci Fi Channel changed its name to Syfy, it faced the challenge of inviting previously hard-to-reach viewers to join in the brand's exciting new journey. The solution was a brand film in which incredible yet relatable feats of imagination showcased talent from all of Syfy's acclaimed original shows. Featuring part practical, part digital environments and premium animation, House of Imagination helped fuel Syfy's growth to the number four entertainment cable network for 2009."