“The city of Gladstone, Queensland, recently saw a major revival of its waterfront. The new Gladstone Coal Exporters Maritime Precinct offers recreational facilities, green space and strong references to the past, present and future of the city’s maritime industry. We created a family of signage both bold in form and bright in color. We developed a playful tone of voice for all the messaging and used bold, illustrative mapping to express fun and recreation, with a focus on children and family. The design references the site’s history of maritime industry in form, scale and material—in particular, industrial-quality laser-cut metal and large-scale sculptural silhouettes. We drew inspiration from various maritime artifacts, which have been reclaimed and placed throughout the site.”