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Noah Conopask/Ryan Gagnier/Vince Haycock/Scott Hudziak/Matt Lavoy/Thai Tran, designers
Sevrin Henderson, group creative director
Paul Matthaeus, chief creative officer
Digital Kitchen, production company
OLN, client
These titles leveraged the most basic elements of man, bicycle, road and the yellow color of the winner's jersey, while emphasizing Lance's bid for an unprecedented seventh win. Using the primary race characters of Lance, Basso and Ulrich, we designed and composited a virtual breakaway, leading to Lance's historic win. A local cycling team was shot on greenscreen to create the packs of riders, as well as fixed roller stands for the followcam scenes. A techno crane captured sweeping camera arcs, creating the feeling of weightless freedom in the peloton scenes.
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