“Professional climber Alex Honnold taking on Yosemite National Park’s ‘Heaven’ route in free-solo fashion—without rope or protective gear. Communications and art agency SpecialGuest enlisted us for an ad promoting Squarespace Version 7. Before the ad was shot, Honnold had only taken Heaven on once without gear and describes it as the ‘most severe route you’ll ever climb.’ A 30-second version of the spot debuted during the World Series, but the spot was also part of a larger campaign that promoted the launch of Squarespace Version 7.”
