Monte Isom, photographer
Huang Cheng/
Nie Lang/
James Lee/
Tom Shum, art directors
Sharon Xu, writer
Raymond Chin/
James Lee, creative directors
Carol Lam, executive creative director
Linda Tan, art producer
Idea Digital Imaging, producer
Nelson Lim, retoucher
TBWA Shanghai, ad agency
adidas, client
This campaign ran in China before and during the 2008 Summer Olympics. An entire nation supported its Olympic athletes to reach the gold medal podium. Headline: Impossible is Nothing.
