“Bedtime Routine” :60
“Every night, more than 250 Calgary youth will find themselves without a place to call home. Nonprofit Safe Haven offers safe housing for young women. We captured the realities of youth homelessness and shared them in an unavoidable way—through the lens of social media. A 60-second TV spot titled ‘Bedtime Routine’ parodies a YouTube influencer video but from the point of view of a homeless teen girl, providing tips for sleeping on the street.”
