Loading ...
Mike Kirkland/Tim Piper, art directors
Janet Kestin/Tim Piper, writers
Janet Kestin/Nancy Vonk, chief creative officers
Alison Gordon, editor
Tico Poulakakis, director of photography
Yael Staav, director
Lindi Ortega, music
Brenda Surminski, agency producer
Jennifer Walker, broadcast producer
Relish, editorial company
Reginald Pike, production company
Ogilvy & Mather Canada, ad agency
Unilever Canada, client

Thanks to an unconventional production approach, we were able to gather hours of fascinating insights from girls across Canada regarding their body image issues. The highlights of which make up this emotional two and a half minute viral film. 'Daughters' aired on the campaignforrealbeauty website. It illustrated the need for the Self-Esteem Fund and a mother's involvement with Dove's self-esteem workshops. The workshops sold-out across Canada. Daughters" 2:43 Girl #1: I don't really like my weight. Most of the girls in my grade are really slim, like they're tiny...and I'm bigger than them. I don't see myself as big, but I see myself as right in the middle...and I want to be skinny. Girls # 2: Like if I'm not pretty and people don't accept me for who I am, the way I dress, then...I'm...it'll make me feel bad, but it'll just give me more reason to pay attention in school because I won't have anyone to talk to the whole time. Girl #3 And then they started writing how I was anorexic...because back in the day they called both of us Anna because we were really skinny. Girl #4: The first time I ever heard I was ugly was at school. I was in grade three or four....And I was like...it was the first time anyone had ever told me that so I didn't know what to feel. And I just felt it all the time. Girl #3: Either you’re too tall, or too short, you’re too skinny, you’re too fat. Girl #4: It doesn't seem so important what's inside to a lot of guys and girls. Girl #6: Like no one really looks at your personality, they just look at...OK she's sexy, he's sexy. Girl #7: I just started high school and I felt like I needed to be accepted... Girl #4: I feel pressure like that a lot and then I try to go home and do sit ups. Girl #7: I started losing weight, like I came back in grade nine and I was thinner and stuff, people just started talking to me, like I had friends. They, like, asked me questions, gave me a physical and stuff and then like, you have to be hospitalized, and I was like..... Mother: It's hard because I do know what's it’s like for them. Can't give them my teenage answer, but I can't give them my mom answer either. Super: Things won't change until we change them. Girl #7: Sometimes we get in the mood, like mother daughter, and we just sit down and talk about life and I love those moments cause we get to know each other and I feel she trusts me more cause I'm telling her… Super: Learn about our mother daughter workshops. Girl #7: …those moments are the ones you cherish. ----------- Thanks to an unconventional production approach, we were able to gather hours of fascinating insights from girls across Canada regarding their body image issues. The highlights of which make up this emotional 2 and a half minute viral film. 'Daughters' aired on the campaignforrealbeauty website. It illustrated the need for the Self-Esteem Fund and a mother's involvement with Dove's self-esteem workshops. The workshops sold-out across Canada.

X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In