Chris Toland, art director
Brian Tierney, writer
Stephen Mietelski/
Brian Tierney, creative directors
Mark Wenneker, chief creative officer
Julian Whately, director of photography
Lawrence Young, editor
Bikini Edit, editorial company
Mike Secher, sound design
Dave Laden, director
Tom Lowe, producer
Mary Donington, agency producer
Cindy Becker/
Kevin Byrne/
Dan Duffy, executive producers
Zeke Bowman, executive agency producer
Liza Near, executive director of production
Hungry Man, production company
Mullen, ad agency
Planet Fitness, client
“Lift Things Up” :30 (A big muscle head in his little tank-top carrying his gallon jug of water is about to get a tour of the Planet Fitness facilities. Reluctantly, but politely, a Planet Fitness employee starts showing him around) Employee: So, uh, what do you do for a living? Musclehead: (loud and brainless) I lift things up and put them down. Employee: Excuse me? Muscle head: I lift things up and put them down. Employee: OK, um, here’s the strength circuit... (Muscle head cuts him off) Muscle head: I lift things up and put them down. (The muscle head takes a swig from his gallon jug. The Planet Fitness guy guides him to another part of the gym) Employee: Over here. (The muscle head cuts him off again) Muscle head: I lift things up and put them down. (The Planet Fitness guy leads him through a door) Employee: And this is our stretching area. (Muffled, from outside we hear Muscle head’s voice) Muscle head (VO): I lift things up... (The door slams shut) Super: Not his planet. Super: Yours. Logo: Planet Fitness