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Aaron King/Steve Tozzi, Pure, creative directors
I Malcolm Francis, sound engineer
Lena Beug/William Denahy, producers
Jeffrey Keyton/Romy Mann, executive producers
"To kick off the new MTV2, we reinvented the traditional show open with scenarios that spoke to the street level the channel is operating at. And, if pigeons ruled the world, we think it would pretty much look like this. That and everyone would have crap all over them."(Open on pigeons wearing loads of jewelry, engaged in separate conversations in a city park. The viewer is hearing bits and pieces from several different conversations) Pigeon 1 (VO): "That's what I'm talking about."Pigeon 2 (VO): "She's a chicken head."Pigeon 3 (VO): "Not me. Oh no."Pigeon 4 (VO): "He's just not that into you."Pigeon 5 (VO): "Come on money."Pigeon 6 (VO): "Look how perky they are!"Pigeon 7 (VO): "That's a weave."Pigeon 8 (VO): "Can you say video ho!"(End on a super of the MTV2 logo entering the screen, causing the pigeons to scatter)
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