When U.S. Pest Protection approached us, it had a straightforward problem to solve on a shoestring budget. Even though it’s a local, family-owned company that has been serving central Tennessee for more than 30 years, its brand awareness was low. Our task was twofold. We had to increase visibility in a market with plenty of big-name competition and get the phone to ring. We overhauled its brand and created Eagle Steve, a campy superhero sidekick that embraced pest-control-mascot kitsch in a way that was disruptive, memorable and funny. Fans of U.S. Pest Protection’s new Chief Protection Officer sent e-mails to our client from around the country. The phone rang. And, most important, customer leads doubled.”