Crisitina Hernandez, art director
Jack Dess, writer
Gloria Dusenberry/
Jill Fix, associate creative directors
Nuno Ferreira, creative director
John Hansa/
Tony Katalinic, executive creative directors
Susan Credle, chief creative officer
Brian Loehr, design
Claudia Steer, planner
Ross Greenblat/
Bridget Rose, producers
Denis Giroux, executive producer
Leo Burnett Chicago, ad agency
McDonald's, client
"Our goal was to convince skeptics that McDonald's values lovin' more than ever. So we created a program that transformed small acts of lovin' into currency. We surprised real customers by charging them for their meal with anything from a compliment to a hug and captured their reactions to make our Super Bowl commercial, inviting everyone to come pay with their hearts instead of their wallets. Millions of them shared their experiences online, promoting our movement."
