“The Journey” :30
“We were approached by ad agency Wunderman Thompson DC to create an animated TV spot showing the desolate experience of someone suffering from interstitial lung disease, a terminal illness. Our challenge was to create a metaphorical patient journey as they search for answers to this rare, difficult diagnosis. As the patient treks through the tiring desert wasteland, he eventually finds a lush, hopeful landscape of clarity. Patient resource guide Lungs&You offers people support and guidance while greatly improving their outlook for the precious years they have left.”