“We worked with Grolsch to develop in-market programming that helped the Dutch brewery create an impression at the 2019 Toronto International Film Festival and gain new retail listings while elevating the brand in the Toronto market. We developed a fun game, made available at core bars and restaurants in Toronto, aimed at creating branded social interactions. Patrons get a deck of cards with a bag of popcorn. The cards instigate conversation around film and get people chatting. It’s part trivia, part social lubricant and 100 percent fun!”
