Mark Carter, photographer
Scott Kelly, art director
Ben Polkinghorne, writer
Dan Wright, creative director
Mike Davison, art buyer
Mark Carter/
Caroline Wells, producers
Milton Menzies, Lightfarm Studios, retoucher
Jason King, Lightfarm Studios, production manager
Monique Forbes, stylist
Colenso BBDO, ad agency
Mountain Dew, client
This image was featured in outdoor ads street posters and bus sides nationwide and in various national magazines. Headline: To get to easy, you have to go through hard.
