VSA Partners created 'Rural Studio on Options' as the second in a series of unconventional promotions for Mohawk Paper Mills's line of Options printing papers. The series, targeted at graphic designers, intentionally focused on non-graphic designers as their subjects. The Rural Studio piece captured the energy, optimism and environmental purpose of Auburn University's values-based architectural program in rural Alabama. The 'distressed' typography and layered images evoke the studio's use of found and recycled materials. 48 pages, 9 x 12, perfect-bound, 4-color, foldout front and back covers.