“Net-a-Porter launched its same-day fashion delivery service in Hong Kong and wanted to create online buzz by sending a box set to celebrities and VIPs. Guests who received the box set were invited to try the same-day delivery service for free on a specific date. The invitation needed to be stunning in order to wow guests. We delivered the message of ‘surprise you every time you unpack your order from Net-a-Porter’ by creating layers of the Hong Kong skyline within the box. The box was exquisitely done and was uploaded online multiple times.”
