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Vincent Bernard, art director
Luc Du Sault, writer/creative director
Marc Couture Photographe, photographer
Marc Rivest, production designer
Ève Boucher/Mireille Côté/Alexandra Laverdière/Marie-Andrée Mackrous, project managers
Mireille Côté/Catherine Darius, strategic planners
lg2, ad agency
Ministère de la Santé et des Services sociaux du Québec, client
Campaign against Pathological Gambling. Headline: How many moments are you willing to lose?
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