In 2012, we released a video titled 'BUYRAL' about a professional clicking service you pay to make your videos go viral. The self-promotion poked fun at how far clients and agencies will go to get views. Within days, it had gone viral itself. In under a week, it had been viewed over half a million times, reached number seven on the Global Ads chart and been covered by international media, including the Los Angeles Times, Huffington Post, Mashable, Gizmodo, Guy Kawasaki, BuzzFeed and Al Jazeera Europe. We also received more than 20,000 site visits and 500 e-mails. And we didn't pay for a single click.