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Jorge Murillo/Monserrat Valera, creative directors
Luis Miguel Messianu, chief creative officer
Mimi Cossio, producer
Alma DDB, ad agency
Tobacco Free Florida, client

“We all know that smoking tobacco is harmful, but too many teens still try cigarettes on a daily basis. In part, it’s because they don’t see the full danger of each cigarette. The Anthill and Iceberg print ads remind teenagers that there’s peril hidden in every smoke: ‘There’s danger you see, and there’s danger you don’t see.’”

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