Own label pack redesign for the entire Homebase portfolio of products (circa 44,000!). This has involved everything from creating the pack design strategy to the creation of brand guidelines for implementation in the U.K. and Far East. Ranges launched so far include: Lighting, BBQ's, Garden Furniture, Paint Preparation (everything from paintbrushes to paint stripper to dust sheets and sealants), The White Room paint range and Cook Shop.
