"Drawing its theme from the vibrant Mexico City neighborhood of the same name, this design identity was inspired by the diverse mix of old and new cultural influences that continue to shape La Condesa. Signage is typically hand painted on walls, whitewashed and painted again for generations—creating a rich and colorful backdrop. The resulting brand identity system reflects this eclecticism—all typography for menus, signage and other materials were hand-painted, stamped, stenciled or drawn creating an authentic mix-matched continuity. A fortune-telling bird arrives as your coaster when you get a margarita, an angry luchador lights your smoke as you leave."