“Calgary is so much more than cowboys and oil; it’s a young, vibrant city brimming with optimism and potential. Our new brand identity sheds the outdated image and reflects the true essence of Calgary in 2024—a place of limitless possibilities. It’s a diverse community united under the same sky, boasting the title of sunniest Canadian city with 333 days of sunshine a year. The visual language draws inspiration from indigenous beadwork, creating a simple yet dynamic mark. This new identity encapsulates the spirit of Calgary, embracing its rich heritage while looking boldly toward the future.”