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Design / Packaging / Lifestyle
Aura paint cans
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Ben Levitz
/
David Schwen
, designers
Bill Thorburn
, design director
Jonathan Graham
, writer
Mark Laita
, photographer
Carmichael Lynch Thorburn
, design firm
Benjamin Moore & Co.
, client
We presented a revolutionary new paint line in a distinctive, upscale and design-forward way that breaks the category norm and changes people's perspective on Benjamin Moore, traditionally thought of as an old, premium, classic brand.
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