Reward travel, exclusive benefits, recognition—that's the Aeroplan program. You enter into a world of opportunities. Aeroplan is the largest frequent flyer and fidelity program in Canada. The infinity symbol expresses the range of possibilities available to members, employees, partners and investors. The orange is used to convey both the emotional and functional characteristics of Aeroplan. The typography is strong yet light, its spacing and lowercase letter treatment creates an impression of dynamism and accessibility.