“In 2019, outdoor brand YETI was faced with the need to translate its brand character into tangible strategy as its business scaled. We created YETI Presents, the brand’s first national product campaign featuring two brand ambassadors in video and stills, showing the more relatable side of their lives while organically integrating YETI products into the ads. The groundwork we laid in strategy and content proved so successful that YETI continues to use that foundation for its brand today.”
