This year's design centers around a Q/A discussion featuring the company's top management team. Our challenge was to come up with a compelling way to highlight the company's clinical trial progress and to design it in a way that sustained the readers' interest. Our solution was to use a one column vertical format allowing the text to flow easily from one page to the next, complimenting the tone of the responses. Foldout binder with 42 page booklet attached, 4-color and PMS, 88-page financial section, black-and-white.
