In their youth, Luke Hall and Jason Wolfe were captivated by books as physical objects, which led them to pursue graphic design at university. “We were keen to explore the ways in which design can be used in conjunction with artwork to create something that [goes beyond] a flat representation of imagery,” they say. Meeting by chance when Wolfe worked at design firm A Practice for Everyday Life and Hall interned there, the pair connected over their shared ethos and often talked about opening a studio of their own. More than five years later, in 2019, they established Wolfe Hall, a studio exploring the relationships between design, typography and the audience. Primarily working in the arenas of arts, fashion and academia—both local to the United Kingdom and worldwide—Wolfe Hall’s work spans publications, exhibition graphics, identities, typefaces and websites, but a strong current of research and design exploration runs underneath. “We go on a journey, developing a narrative within [our] design that will bring people along with us,” Hall and Wolfe explain on their process. “Every detail is thought through to create a solid representation of the subject.” The pair also values production as a vital element to elevate design, a conclusion befitting designers who avidly collect design objects and seek to create projects the audience will similarly want to keep. “We don’t believe in temporality when it comes to design,” they say. “There can be an emotional connection with objects that is often unexplainable. We strive to capture that element within our work.”
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