“To turn the This Creek Runs Full campaign into an experience that would immerse bourbon drinkers in Knob Creek’s brand world, we created Whiskey and Eggs, a roadshow of hard-earned flavor. Partnering with grill brand Big Green Egg, the experience brought a taste of Knob Creek’s home of Clermont, Kentucky, to top culinary festivals around the country. Our tent, custom built by Austin-based Kartwheel Craftsmanship, combined the visual language of the campaign with educational elements from the distillery, setting itself apart from the seas of white festival tents. The menu’s custom food and drink pairings elevated Knob Creek’s flavor at every turn. The result? A lot of happy guests, clean plates and empty glasses.”