“For culinary collective Ghetto Gastro’s food product pillar WAVY, we created a brand all about breakfast and pushed the boundaries of classic breakfast brands toward a lifestyle brand. WAVY has been popping up at numerous events, like Coachella and TED, with further collaboration drops with brands like Sichuan chili sauce brand Fly by Jing, Nike and men’s store Union Los Angeles. WAVY is an ongoing project with many more fun things to come.”
