"The global packaging redesign for Velcro included wrangling hundreds of product SKUs into a simple, easy to navigate color-coded system. The flexible film material gives Velcro a premium feel and helps it stand out against the office supply mentality of its competitors. The designs had to be image-based to avoid the aesthetic wrath of multilingual translations. Icons on the front give consumers a snapshot of where the product is used while the back shows several real world examples. In the middle of it all is a QR code driving consumers to the website to learn more."