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Anthony Chelvanathan, illustrator/art director
Steve Persico, writer
Lisa Greenberg/Judy John, creative directors
Judy John, chief creative officer
Raina+Wilson, photographer
Kim Burchiel/Laurie Filgiano, Sons and Daughters/Dan Ford/Franca Piacente, producers
Beno&Wolf/Sons and Daughters, production companies
Leo Burnett, Toronto, ad agency
Bell Media, TSN, client

TSN, the Sports Network, is the official broadcaster of the U.S. Open tennis tournament. During the tournament people get inspired to play, and they flock to local courts. To promote TSN's coverage, we created a new media space, measuring 30 feet by 12 feet, at those courts. Using 15,000 tennis balls as a medium, we created murals highlighting the stars and the drama of the tournament.

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