Stephan Baik, art director
David Evans, writer/interactive producer
Donnell Johnson, associate creative director
Erich Funke, creative director
Mike McKay, executive creative director
Butcher/
Teddy Gersten, editors
Amanda Elliott, assistant editor
Black Iris, music
POP Sound, sound engineer
Jody Hill, director
Tanya LeSieur, integrated production director
Jasper Thomlinson, producer
Karena Dacker/
Gil DeCuir, broadcast producers
Michael Sagol/
Rob Van, executive producers
Caviar Los Angeles, production company
Saatchi & Saatchi LA, ad agency
Toyota Motor Sales, USA, Inc., client
“While it’s symbolic of being a good parent, minivans are the laughingstock of the automotive world. So it was a huge challenge for Toyota to get parents to actually desire, or even discuss the newly redesigned Sienna. To launch the 2011 Toyota Sienna SE minivan, the client and agency created the ‘Swagger Wagon’ music video, which served as an anthem for parenthood. As a result, even people without kids wanted a ‘swagger wagon.’”
