Michal Finegold/
James Isaaks/
Orges Kokoshari/
Ish Nazmi, animators
Steve Yee, art director
Eric Arnold, writer
Patrick Condo/
Bob Rayburn, creative directors
Rob Schwartz, chief creative officer
Ly Ngo, director
Bridgette Spalding, producer
Mara Milicevic, agency producer
Dan Sormani, executive producer
Lifelong Friendship Society, production company
TBWA\Chiat\Day, ad agency
The Recording Academy, client
The GRAMMYS wanted to reestablish themselves as music's most prestigious award show. We wanted to do something worthy of that distinction—and maybe get a few autographs along the way. After countless hours spent thinking, building, rendering and (sometimes) pleading, everyone got what they wanted. These were used four ways: TV spots, interstitials at the GRAMMY show, on the GRAMMY Web site, and on large outdoor LED screens at the Nokia Theater.
