This immersive, interactive experience—complete with sound, video, and lights—captures the spirit and story of rock and assists with the museum’s mission of preservation and education.

Event and exhibits pages with deep, rich content, capture the history created at the museum and bring it to life in the online world while inductee pages offer content that can’t be found anywhere else—induction videos, photo galleries from the ceremony, songs, transcripts of induction speeches, quotes, and links to explore the world around the inducted artist.

The nav is reflective of the expectations and desires of the users and based on an analysis of usage of the old site. Top level categories correspond with the things users are looking for, and landing pages have the right information front and center. Coupled with strong links/relationships, it draws people deeper into the site and moves them around to related content easily. In some places, special UI elements enhance the user experience, like Flash for the timelines or AJAX for presenting live results when searching for inductees, otherwise, things were kept as simple and straightforward as possible.

• All of Rock Hall's content was migrated to a new CMS built on Django so the development team was able to tweak it as needed instead of trying to make the old system work with new requirements.

• So far, the site has 88 videos and 650 images in 127 photo galleries.

• From concept to completion, the site took ten months to produce (June 2009 - March 2010).

* There isn’t a community on the site, but Rock Hall is super active in the social media space: they tweet a lot, regularly update their Facebook page and frequently blog. Links to everywhere they have a presence can be found at rockhall.com/get-involved/interact.