This loyalty solutions provider helps merchants match transactional data to customer data. It eliminates merchant membership cards by using any existing magnetic stripe card (a credit/debit or gift card) or any bar code, chip card or phone number to track merchant purchases. What it means is consumers sign up, use any existing credit or bank card, and based on  spending volume, begin receiving cash back in the form of gift cards. Squeeze, Inc. of Phoenix, Arizona built the concept around creating a new form of currency and the tagline “We Show You The Money.” The design combines layers of outrageously ornate antique monetary and certificate engravings; the result is a brand that communicates the company’s desire to make money for their customers.