Rishi conceived Taste of Origin to enlighten its audience on the history and culture of specific teas. Accordingly, we created packaging to deepen the connection between Origin and consumer. A twelve-page booklet pairs in-depth stories with shots the client has taken on tea-sourcing trips and hand-woven baskets from China's Yunnan province epitomize the warm, rough-hewn aesthetic we applied to materials and visuals. The result is a tea experience that feels tangible, tactile and alive.
