"We did this site with Publicis West and an illustration group known as We Love Dust. It’s the brand site for the new Sidekick 3 from T-Mobile—a ridiculously highly anticipated PDA that’s insanely popular with younger consumers. The site capitalizes on the street creed that the Sidekick enjoys, and lets users explore a fun, funky environment, learning about the new features. We launched the site early, and unlocked more and more features as anticipation was building leading up to the Sidekick launch.”
