"For Wrangler's Blue Bell campaign SS10 Kokokaka created an innovative digital and interactive concept that gives the user the possibility to dress and undress Wrangler's frontman Tony Ward. With a click-and-drag function users can pull Tony Ward in different directions. The moment one stops dragging and releases the mouse button, the image freezes, so it's possible to catch the garments in all sorts of positions and see how they act in motion. With this concept Kokokaka offers a more intuitive way of interacting and generates the feeling that it's actually the user who is controlling the model's movements."