“If you’ve ever used stock music, you know it’s very convenient—but it’s also very unoriginal. Very plain. Very... stock. To promote Personal Music Studio among ad agencies, we created a website and new business model—along with a case study video—offering an alternative to those impersonal libraries. We gave undiscovered artists a shot at music licensing. The best street musicians were invited to record their songs with professional direction and arrange-ments volunteered by Personal Music’s experts. For most of the artists, this was their first time in a real recording studio. Personal Music’s Street Music Library demonstrates its philosophy: making music with personality.”