“For the highly anticipated fourth season of Netflix show Stranger Things, we devised a traffic-stopping stunt for Netflix to ignite fan love globally. In the show’s world, portals to the otherworldly realm of the Upside Down open throughout the fictional town of Hawkins. So, we created immersive projections on fifteen monuments around the world from the United Kingdom to the Czech Republic to Malaysia, blurring the lines between spectacle and interaction, immersive tech and nostalgia. Finally, we transformed the Empire State Building into a portal to the Upside Down with a projection that lasted for hours, while thousands in New York City witnessed a mysterious rift slowly crack open on the iconic skyscraper, revealing an immersive journey through the Upside Down and into the lair of Stranger Things’s terrifying new villain Vecna.”