“adidas reached out to Kamp Grizzly to launch a line for Snoop Dogg and Mark Gonzales. Kamp Grizzly directed a series of short animated videos that brought to life the duo’s account of legendary moments in the city they grew up in. On launch day, a bespoke brand moment was held, where a custom Snoop x Gonz Impala took center stage amidst an authentic lowrider show.”
